How to Get More YouTube Subscribers in 5 Steps
Did you know that 5 billion YouTube videos are watched each day? That’s a whole lot of eyes watching videos, and as a YouTube video creator, you want to capture their attention and keep them engaged with your channel. Starting a YouTube channel seems as simple as opening an account and uploading a video, but getting views and subscribers is a whole different arena.
So, how do you get more subscribers for your channel?
We’ve rounded up these 5 steps you can follow to get more YouTube subscribers!
#1 | Create appealing content.
We can’t stress enough that the content you create needs to check off two boxes: quality and value. You don’t need to have super professional equipment to pull off quality content. To recap a previous blog post of ours, getting the quality of your video across to viewers is as simple as using good lighting and setting up your filming location.
When it comes to the value of your content, consider the purpose it serves for your viewers. Does it provide entertainment value? Does it provide educational or informational value? Does it provide inspirational value? There are so many layers you can dive into when it comes to the value of your video, but put yourself in the shoes of your audience and think about what they want to see.
#2 | Do a little bit of channel cleanup.
With more time spent on your YouTube channel and the more videos that are uploaded, you might have found different filming or editing styles therefore improving the quality of your content. Once you get a good flow going, think about archiving older videos so that your most intriguing, quality content is at the forefront for potential subscribers to see.
#3 | Create a channel trailer.
YouTube channel trailers are videos that automatically play when viewers land on your channel. By creating a channel trailer, you provide potential subscribers bite sized views of various content that they can expect if they subscribe. It can also be an introduction video, but make it simple and to the point!
#4 | Think about the duration of your videos.
Depending on what kind of channel you have, whether it’s too short or too long may influence visitors and their decision to subscribe. If your channel has an episodic feel, 30+ minute videos may be expected, but if you’re sharing tutorials or “a day in the life” videos, viewers might feel like that duration is too long. Generally, 5 minute videos perform well so it’s all about narrowing down which video clips are essential to the content you’re editing and uploading. Pro-tip: Don’t be afraid to A/B test (or test) different durations to see which works best for your channel.
#5 | Create a binge-worthy playlist.
On YouTube channels, we have the ability to create playlists. Take advantage of this and organize different types of video content you upload into those playlists. For example, unboxing videos can be consolidated into one playlist. This makes it easier for viewers to get to the content they want to see.
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