How to Write a Blog Post in 2020

Blog writing is an underestimated form of art and expression. Not only that, but blogs can serve various purposes in the digital space. It can act as an outlet to channel your creativity and thoughts into one consolidated platform, it can be an informational source for readers, and it can help drive your business and increase site traffic because of the different keywords you use in your writing. 

The big ‘Q’ is...How can I prepare and create my blog posts in a more organized way?

Hear us out: The Blog Planner


There’s evidence out in the world that you’re more likely to reach your goals if you write things down as opposed to typing things out. In this case, getting blog posts prepped and created on-the-spot is not the most effective way to go about things. That’s why we created the Blog Planner. It’s a writer’s best friend. 

Rather than giving you boss babes a quick walkthrough of the pages of the Blog Planner, we’re going to show you a detailed example that’s relevant to the times we’re living in right now. You can draw inspiration from this for your own blog posts while getting a better understanding of how planning your blogs can really change the game for you as you write and create blog posts. A number of you really enjoyed our example we shared via our Instagram stories, so we’re revisiting that through this.


MONTH AT A GLANCE

There’s 12 month’s worth of prep space available for you in the Blog Planner. Each month section begins with this Month At A Glance page. This is where you’ll…

  • Come up with a theme to follow for the month (highly recommended)
  • Write down blog post titles that need to be planned + prepped
  • Track it’s progress with the checkboxes for “Drafted” (D) and “Published” (P)

Here’s a look at a Month at a Glance page we’ve started:

MONTH/YEAR: APRIL 2020

CONTENT THEME: #StayAtHome

WEEK ONE POSTS:

  • My 5 Quarantine Essentials
  • How to Practice Self-Care During COVID-19
  • Chicken Carbonara Recipe Tutorial

Notice how descriptive the blog post titles are. These are searchable terms that are likely to pull up in Google results especially when you utilize relevant keywords within the blog post’s body. Each blog post is relevant to #StayAtHome or serves a purpose for those in self-quarantine. 


BLOG POST PLANNING

So now we’re going to take the first blog post idea and expand on it using the Blog Post Planning page that follows. Here’s what planning that post looks like:

POST TITLE: My 5 Quarantine Essentials

PUBLISHING DATE: April 15, 2020

DRAFT DEADLINE: April 11, 2020

ASSIGNED TO: Myself (as opposed to a contributor if you have a site with more than one writer)

WORD COUNT: 567

POINTS TO COVER:

  • 5 Items I Consider Essential
  • How These Items Help With My Days
  • Where You Can Get These Items
  • Alternative Options For These Items

POST PROMOTION (this refers to where the blog post will be shared; link or image, etc.):

  • Instagram
  • Facebook
  • Pinterest
  • Instagram Stories
  • Twitter
  • Newsletter


The draft deadline and the points to cover are the big hitters of this planning page because 1) you want to consistently post blogs and cannot do that when you’re off schedule with writing, and 2) sometimes you have a blog post idea and forget the details you want to cover. It’s kind of like a micro version of creating essay outlines in grade school. 

Are you ready to change how you plan and create your blog posts?

CLICK HERE TO VIEW THE BLOG PLANNER

For more tips, make sure you’re signed up for our newsletter at shoplovetagency.com and check out our other pro-tips and planner walkthroughs at the blog section of our site! Questions or comments? Drop a line below!


Featured Image via @kristindawnmejia

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