Tips For Using the Blog Planner as a Small Business
When you’re running a small business, chances are you have a website that this business lives at. Now, blogs are not essential for all businesses, however, if you are primarily an online operation, blogs should be strongly considered. Why have a blog?
- You improve your chances of your site being found through Google searches. Take some time to research “SEO” or search engine optimization.
- You have another channel to reaffirm your brand’s identity by being vocal.
- You add more value to your site to encourage visitors to go there which may, in turn, lead to sales conversions or whatever goal you’re trying to accomplish with your small business.
Before you get happy with blog writing, there are some things you should know. If you’re operating a small business by yourself, it’s really important to not stretch yourself too thin. You see, as a branding and web design agency through LOVET AGENCY, we’ve seen on numerous occasions where business owners try to do it all from the start. We’re talking about setting up social media profiles through every site (Facebook, Twitter, Instagram, Snapchat, etc.) all while managing a website. When you tap out on trying to keep the momentum going on all channels, your business can suffer because you’re not focusing on what’s important. In the case of social media profiles, for example, you want to focus on the channels and sites where you know your primary audience is at (i.e. cosmetic services thrive on Instagram).
So if you’re just now starting a blog for your business or revamping your blog content process, we’ve got some tips and an essential tool for you.
#1 | Start with a minimal posting frequency.
New businesses or small businesses revamping their marketing strategies make the mistake of sprinting into blog content at 2+ new posts a week. If you’re a solopreneur, you might find that time availability is scarce. Start off with one post a week or one post every other week, and as time goes on, you might find more resources that will allow you to create more blog content as your business grows.
#2 | Research what your competitors are writing about for their blogs.
Your blog content has to be relevant to your products, services, or the communities and individuals that might benefit from them. There may be some exceptions such as current events that may be impacting your business that require some sort of announcement, but don’t stray too far from your brand.
#3 | Plan your content before writing.
This is what the Blog Planner was created for. You can research blog post ideas and plan your content simultaneously. It’s simple enough to open up the Blog Planner, have an internet browser tab open, and write in your planner as you go. The Blog Planner allows you to…
- Plan your Month at a Glance
- Detail the specifics of your blog posts
- Plan the marketing after publishing to promote your blog posts
- Track progress
If you want to see the full Blog Planner walkthrough, click here and you’ll get a closer look at the pages that are included in this game-changing planner that bloggers and businesses have found incredibly useful for maintaining the momentum of their blogs!
For more tips, make sure you’re signed up for our newsletter at shoplovetagency.com and check out our other pro-tips and planner walkthroughs at the blog section of our site! Questions or comments? Drop a line below!